Monday, February 23, 2009

How to write the best liners????

While writing a liner its better not to apply the la carta writing rules provided in books and journals of copy writing. Before you start writing the liner make sure that you are accurately informed about the whole theme of the communication. In short and crispy lines you have to tell a tale - an interesting one say for example the liner for one model of Skoda Car reads this way---Good turned best. Just three letters and the message is delivered with no confusion upon the reader's mind. It highlights the very image of Skoda already being a GOOD car and then it has been turned to Best. Love what you are going to write. An idea which is a product out of love cant that be annoying hmm. Try out and make sure you give your best shots with the best liners.

Monday, February 2, 2009

Slave To The Electronic Box called Computer

It may be a little odd to go through but if we really give a thought then we are all but slaves to the so called electronic box (computer) one way or the other. Gosh! This aint fallacious at all. The last time I wanted to scribble something in a notepad I got one of the undesirable shocks of my life to notice how bad my handwriting was. I suddenly realized how I had willingly submitted myself a slave to my laptop and the official PC.

It is now history to recall the last time I entered a handwritten paragraph in my diary. I had always been keen about maintaining a habit of daily diary writing but once I had my laptop all these habits were gone with the wind. To be honest I find myself pretty comfortable now using a laptop or a pc for any official or unofficial work. Last time I wanted to send a letter across the miles. And the grand combo of MS word and a print out copy neatly enveloped struck my mind. Whews!! I didn’t send the letter at all but still I admitted myself ‘oh baby you are a gone case’ you are and you gonna be an electronic slave now’


The problem is sans any solution for me because right now also am using my official PC to maintain this blog J.


Happy slavery to the Electronic Box guys !!!!