Wednesday, January 21, 2009

The Copywriter's Confession

Luckily I dont have any copywriting poject in hand at present and am finding myself a little relaxed today. Its my coffee break and i took this chance of blogging here sharing some useful information about How to Begin with copywriting? Am sharing some tips about the same here:

1. Think like a salesman while writing a copy so that the end result is POP i.e Point of Purchase.
2. Play with words. If you are a good player of words try doing the same while copywriting too. This helps.
3. Love what you are writing about. Even if its a simple liner idea for a banner try to love what you are writing about. Emotional linkage is the best way for a best copy work.

This much for this time. More next time. :)

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