How to write the best liners????

While writing a liner its better not to apply the la carta writing rules provided in books and journals of copy writing. Before you start writing the liner make sure that you are accurately informed about the whole theme of the communication. In short and crispy lines you have to tell a tale - an interesting one say for example the liner for one model of Skoda Car reads this way---Good turned best. Just three letters and the message is delivered with no confusion upon the reader's mind. It highlights the very image of Skoda already being a GOOD car and then it has been turned to Best. Love what you are going to write. An idea which is a product out of love cant that be annoying hmm. Try out and make sure you give your best shots with the best liners.

Slave To The Electronic Box called Computer

It may be a little odd to go through but if we really give a thought then we are all but slaves to the so called electronic box (computer) one way or the other. Gosh! This aint fallacious at all. The last time I wanted to scribble something in a notepad I got one of the undesirable shocks of my life to notice how bad my handwriting was. I suddenly realized how I had willingly submitted myself a slave to my laptop and the official PC.

It is now history to recall the last time I entered a handwritten paragraph in my diary. I had always been keen about maintaining a habit of daily diary writing but once I had my laptop all these habits were gone with the wind. To be honest I find myself pretty comfortable now using a laptop or a pc for any official or unofficial work. Last time I wanted to send a letter across the miles. And the grand combo of MS word and a print out copy neatly enveloped struck my mind. Whews!! I didn’t send the letter at all but still I admitted myself ‘oh baby you are a gone case’ you are and you gonna be an electronic slave now’


The problem is sans any solution for me because right now also am using my official PC to maintain this blog J.


Happy slavery to the Electronic Box guys !!!!

The Copywriter's Confession

Luckily I dont have any copywriting poject in hand at present and am finding myself a little relaxed today. Its my coffee break and i took this chance of blogging here sharing some useful information about How to Begin with copywriting? Am sharing some tips about the same here:

1. Think like a salesman while writing a copy so that the end result is POP i.e Point of Purchase.
2. Play with words. If you are a good player of words try doing the same while copywriting too. This helps.
3. Love what you are writing about. Even if its a simple liner idea for a banner try to love what you are writing about. Emotional linkage is the best way for a best copy work.

This much for this time. More next time. :)

BITCHING SESSIONS----Women Empowerment on full swing

Care to unfold some BITCHING series? If YES then this is the right space. If NO then also learn some here (its all free of cost to read and since you have come then read and leave)


(((((Authoring the other part of the paused state of mind don't dare interrupt>>>>>>Just a fren'ly warning.))))))



Bitching is not that fallacious if you keep reading the rest of this article.


Bitching is all about activating the lulled state of your mind. When you bitch about someone you can thwart out all your deep-frozen frustrations and antagonisms. Now tell me aint that more of a Catharsis leaving you sans any depression? Research has made it that depression is associated with oppression of emotions which can be both mild and wild. Now its thou choice if you wanna romance with depression or otherwise. As for me and Eeta Thoibee we do hell lotcha bitching and trust me guys we really enjoy every bitching session. We will keep doing the same however its all gonna be open secrets now since I am making it public that we in fact do lots and lots of bitching. If you have a problem with the same I am sorry I cant help.



More bitching sessions to discuss in this space.


KEEP BITCHING!!!!!(lolazzzz)

BITCH-ING --RULE NUMB- URR WAAN >>>>> (Read Loud In Bold Capital Letters)

Guys do more ditching and girls do more bitching. So both share affinity of ITCHING (B TEX ka dushman).

Last time when Eeta Thoibi (pet name of a fren of mine) and me bitched about was something out of the context or (haijinlasi) syllabus. We were bitching about someone whom we had never seen, met, talked (lots of relevant verbs follow)......

The Root Cause
One and only (dot dot dot). I wonder why guys have to take help of bitching to accomplish Mission ditching at times (ehh). But serious huh. I don't address to the whole population of Males (saving myself from bruising many egos (sigh)....)

Consequence
(Under withheld)

Precaution
Eeta and me will lay out plans for this one and will not tell anyone else.
Keep bitching!!!! Double Lolazzzzzzz

KUCH KUCH HOTA HEIN ----Life's Filmy Ways

Olala!!!! NO Shahrukh and Kajol in this session. I am actually misleading you guys with a different recipe today hehehe. Two days back a long lost old fren of mine gave me a surprise call. Whews!! It was quite an astonishing experience and the excitement was worth anything. ..............Let me tell u the tale in De-tail (lolazzz)

..............You are on your way back from office and you attend a call from a friend with whom you have lost contact for the last 8 years....====IT HAPPENED TO ME 2 DAYS BACK.............Gosh!!! isn't it filmy enough??? Doesn't it revive the theme of KUCH KUCH HOTA HEIN movie ====Rahul and Anjali met after 8 years again== oops oops oops====It na bhi flimy naa rey...and MIND ME my fren is a SHE not a HE and we are straight (lolazzzz again).-======Last time I saw her was during the board exam of my 12th class in 2001. After that she went to Pune and I went to Ahmedabad for my further studies. I wondered how we never got a chance of meeting at least once during all these years. Well we did try to catch up but maybe luck did not work out and every time we went home for vacation it was all flop plans to catch up.... Life is sometimes quite filmy right guys?????


Ok-Ok-Ok who else are joining me for a GOA trip this summer raise your hands (lols). We are uniting and celebrating the re-union in GOA this summer? Henna Jakaash Plan????? Anyone of u can join us at your own EXPENSE (lols).....

Qualities i look for in my GUY

Women Empowerment on full swing and take a sneak preview of the same below----

Sharing some qualities which I look for in MY GUY. Take Hajmola when any of you can't digest going through the same-

•ü Upload some right attitude and please leave your egos miles away before approaching me

•ü Should be able to cook good homely food for me once in a blue moon but no over smart cooking skills huh

•ü Should wake up early in the morning to eat breakfast with me or else he has to stay hungry and wait till lunch I don't keep stale breakfast. Rules are rules abide or stay hungry

•ü Every weekend (WITHOUT FAILURE) he should treat me out for a candle lit dinner after a good movie (don't bother for the bill I can as well pay that ahemm)

•ü He should stay handsome and try to upgrade his grooming skills. I don't want my best friend boasting of her guy in front of me because I wanna do that instead.


These much tips for the time being, will come back with more in the future if I feel like sharing.